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Ad Management Platform
An Internet marketing platform to manage campaigns across two platforms, AdCenter (Bing Ads) and Adwords. Adtraction is the end-to-end SEM platform, automates the process of building and optimizing cross channel search campaigns and eliminates the need for maintaining MCC, adCenter and Yahoo control center by providing a unified SOAP interface.
- Complex workflow logic involved, implemented completely in PHP and mySQL.
- SOAP API Implementation as well as consumption of SOAP APIs exposed by the advertising APIs.
- Exceptional error handling and logging capability added for the application to ensure no data loss.
- Reporting feature combining statistics from both Search Engines.
- Automated bid and budget management
Client: Deluxe Corporation (Was MerchEngines)
Technology: PHP, mySQL, SOAP, XML, WSDL, Adwords, AdCenter, Bing Ads, Bid Management, PPC Management