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AdAce
AdAce - Amazon Advertising Marketing Platform
Amazon advertisers manage their campaigns by providing a comprehensive and user-friendly platform, AdAce. With a focus on Micro, Small, and Medium-sized Businesses (MSMEs)
- Key Modules:
- Seller Boarding:
- Links advertisers to the app using their Amazon Ads account.
- Campaign Creation:
- Creates both automatic and manual campaigns.
- Features an auto-setup to fetch product details.
- Includes an intelligent tool to identify suitable products for various campaign creations.
- Campaign Optimization:
- Efficiently manages campaign budgets.
- Provides comprehensive budget tracking and allocation features.
- Includes automated budget adjustments based on campaign performance and goals.
- Customizable alerts for budget thresholds to prevent overspending.
- Adgroup Optimization:
- Efficient bid management.
- Utilizes intelligent bidding algorithms that adjust bids in real-time to maximize ROAS.
- Keyword & Targeting Optimization:
- Advanced tools for analyzing and optimizing keywords to boost campaign performance.
- Integrates with keyword research tools to identify high-performing keywords.
- Provides automated suggestions for adding, removing, or adjusting keywords based on real-time data.
- Placement Bid Optimization:
- Automatically toggles ad placement on the screen based on campaign performance.
- Employs intelligent algorithms to analyze campaign performance data.
- Offers customizable bid limits to prevent budget exhaustion.
- Reports:
- Provides timely alerts for critical events such as budget limits, keyword performance changes, or security breaches.
- Customizable notification settings ensure relevant information reaches the appropriate users.
- Seller Boarding:
Features
- Automatic Campaign Creation by using Amazon Ads API and Amazon Seller API
- Automatic Analytical Reports Generation
- Automatic Campaign Optimization for maintain an effective daily budget
- Automatic Negative Keyword Management
- Manage Advertiser Accounts
- AMS Data Integration for near real time data
Technologies Used
- PHP
- Laravel
- MySQL
- AWS
- Amazon Ads API
