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AdFlux
AdFlux - Google Advertising Marketing Platform
Google advertisers manage their campaigns by providing a comprehensive and user-friendly platform, AdFlux. With a focus on Micro, Small, and Medium-sized Businesses (MSMEs)
Features
- SaaS model architecture.
- Access control set up for main screens and functionalities.
- User can choose suitable plan subscription.
- Can manage Google ads customer accounts including MCC accounts from Tenant user login.
Key Modules
- Keyword Optimization:
- Advanced tools for analyzing and optimizing keywords to enhance campaign performance.
- Integration with keyword research tools to identify high-performing keywords.
- Automated suggestions for adding, removing, or adjusting keywords based on real-time data.
- Budget Management:
- Comprehensive budget tracking and allocation features.
- Automated budget adjustments based on campaign performance and goals.
- Customizable alerts for budget thresholds, ensuring no overspending.
- Bidding Optimization:
- Intelligent bidding algorithms that adjust bids in real-time to maximize ROI.
- Integration with machine learning models to predict the optimal bid for each keyword.
- Customizable bidding strategies to align with different campaign objectives.
- Systematic Scheduled Report Sharing:
- Automated generation and distribution of detailed reports at scheduled intervals.
- Customizable report formats to cater to different stakeholders.
- Integration with email and other communication platforms for seamless sharing.
- Simple User Interface for Dashboard:
- Intuitive and user-friendly dashboard design for easy navigation and data access.
- Customizable widgets and layouts to display the most relevant metrics.
- Responsive design ensuring usability across devices.
- Security Features like 2-Factor Authentication:
- Enhanced security measures including 2FA to protect user accounts.
- Role-based access control to ensure only authorized users can access sensitive data.
- Regular security audits and updates to safeguard against threats.
- Different Types of Alerts and Notifications for Admin and Customers:
- Timely alerts for critical events such as budget limits, keyword performance changes, or security breaches.
- Customizable notification settings to ensure relevant information reaches the right users.
- Automation Features:
- Manage automation features like bid management, ad scheduling, and keyword optimization.
- View analytics and generate different types of reports.
Screenshots
Login / Registration through Plan selection
Performance Report :
Various segmentation charts :
Overview of ecommerce performance :
Access control configuration :
2 Factor Authentication
Technologies Used
- PHP
- Laravel
- MySQL
- AWS
- Amazon Ads API
