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AWS Laravel Web Server

Serverless Architectures with Laravel & AWS Lambda: When & Why to Use Them

As digital products scale, infrastructure complexity quietly becomes the bottleneck. Servers require maintenance. Capacity planning consumes time. Traffic spikes introduce risk. Operational overhead begins to compete with product innovation. This is where serverless architecture shifts the conversation. Instead of asking,“How do we manage our servers?” The better question becomes:“How do we design systems that scale […]

Amazon Ads AWS

Implementing Amazon Marketing Stream–Part 2

Key Challenges in Laravel & MySQL Implementations In Part 1, we explored the fundamentals of Amazon Marketing Stream (AMS) and how to establish a real-time data pipeline using AWS SQS and the Amazon Advertising API. While the setup is straightforward at a conceptual level, real-world implementations – especially for enterprise Amazon sellers – introduce several […]

Amazon Ads AWS

Implementing Amazon Marketing Stream: A High-Level Guide

Amazon Marketing Stream (AMS) is a powerful real-time data streaming service that enables advertisers to receive near real-time advertising data directly into their systems. This guide provides a comprehensive overview of how to implement AMS for your advertising operations. What is Amazon Marketing Stream? Amazon Marketing Stream delivers advertising data in near real-time through the […]