Model Context Protocol (MCP) is an open standard that enables AI assistants to securely connect to your application’s data, tools, and business logic in real time. Instead of treating AI as a standalone chatbot, MCP allows it to act as an intelligent interface on top of your systems – capable of querying data, invoking tools, […]
In the rapidly evolving landscape of SaaS applications, the ability to interact with data conversationally is no longer science fiction—it’s a reality powered by the Model Context Protocol (MCP). At vBridge Technologies, we’ve implemented a custom MCP integration for an Amazon Ads Management platform that’s revolutionizing how advertisers analyze and optimize their campaigns. What is […]