Model Context Protocol (MCP) is an open standard that enables AI assistants to securely connect to your application’s data, tools, and business logic in real time. Instead of treating AI as a standalone chatbot, MCP allows it to act as an intelligent interface on top of your systems – capable of querying data, invoking tools, […]
In the rapidly evolving landscape of SaaS applications, the ability to interact with data conversationally is no longer science fiction—it’s a reality powered by the Model Context Protocol (MCP). At vBridge Technologies, we’ve implemented a custom MCP integration for an Amazon Ads Management platform that’s revolutionizing how advertisers analyze and optimize their campaigns. What is […]
Key Challenges in Laravel & MySQL Implementations In Part 1, we explored the fundamentals of Amazon Marketing Stream (AMS) and how to establish a real-time data pipeline using AWS SQS and the Amazon Advertising API. While the setup is straightforward at a conceptual level, real-world implementations – especially for enterprise Amazon sellers – introduce several […]
Amazon Marketing Stream (AMS) is a powerful real-time data streaming service that enables advertisers to receive near real-time advertising data directly into their systems. This guide provides a comprehensive overview of how to implement AMS for your advertising operations. What is Amazon Marketing Stream? Amazon Marketing Stream delivers advertising data in near real-time through the […]
At our company, we work closely with enterprise partners to deliver high-performance, scalable technology solutions. Recently, we collaborated with one of our key clients—an Amazon Advertising Partner—to streamline their daily Amazon Ads reporting workflow. Their platform manages advertising for 300+ sellers, and timely campaign metrics are essential for optimizing ad spend, improving conversions, and delivering […]
What is AMS Data? Amazon Marketing Stream is a product offered by Amazon that provides advertisers and integrators with near real-time access to campaign metrics and information from their Amazon Ads campaigns. It operates on a push-based model, delivering data directly to the advertisers’ or integrators’ AWS accounts. By subscribing to Amazon Marketing Stream and […]
Accessing AMS Data Create Simple Queue Service – SQS queue (Refer: https://advertising.amazon.com/API/docs/en-us/amazon-marketing-stream/cloud-formation ) Create a Subscription for the Seller through the API End Point: {{api_url}}/streams/subscriptionsHeader Info: Content-Type:application/vnd.MarketingStreamSubscriptions.StreamSubscriptionResource.v1.0+jsonAmazon-Advertising-API-ClientId:{{client_id}}Amazon-Advertising-API-Scope:{{profileId}}Authorization:Bearer {{access_token}} Body Info: The response will be: {“clientRequestToken”: “123456789xyz1234567ShreeNag001″,”subscriptionId”: “amzn1.fead.cs1.skjfYbJWQwqJ-gGYSeVEDw”} Subscription status flow Retrieve Subscription Status via API { “createdDate”: “2023-05-04T10:51:07.336Z”, “dataSetId”: “sp-conversion”, “destinationArn”: “arn:aws:sqs:eu-west-1:218684966818:AdAce-MS-sp-conversion-EU”, “notes”: “Advertiser Shree […]
Amazon Marketing Stream (AMS) offers valuable use cases by providing real-time insights into performance data, allowing you to make informed adjustments to your advertising campaigns throughout the day. Till now, we had no such real time access to Amazon Ad statistics. AMS is the first chance for advertisers to get real time performance metrics with […]